The messaging to the slightly under 100 elite Kaspersky VARs at the event was clear. Kaspersky changed up the game plan from some past partner conferences, limiting invites to only their Platinum and Gold partners – the top two of their four tiers. The theme of this year’s conference – Delivering the Difference – emphasizes how Kaspersky’s partners have to differentiate themselves from their competition – no small feat in a highly congested market and where many customers today are highly price-sensitive. So is encouraging partners to embrace that ongoing delivery of security expertise is the key opportunity for them. Increasing their brand awareness is another goal. Kaspersky, which began as primarily an SMB player, began driving into the enterprise several years ago, and is continuing that trend. Jon Whitlock, Kaspersky’s Senior Vice President of MarketingĬANCUN – At their 2016 North American Partner Conference here, security software vendor Kaspersky Lab laid out their strategic direction for the upcoming year, relating it to what they see as the long term market trends, and the best opportunities for partners to monetize them.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
January 2023
Categories |